While working with Soul Palate, we knew their product and service was great, their intent had meaning and their heart was in the right place. The brand believes that everyone deserves a comforting and soulful meal especially when you’re giving your all at work and often missing healthy, homemade food.

But if we looked from afar, it could become any other meal-service brand. Naming the service “Everyday meals” or “Xyz Tiffins” for instance, would not have helped the brand at all. Naming the brand Soul Palate instead has helped their customers in Brand recall, helps the brand in their messaging too!