We help purpose-driven entrepreneurs & their companies ace business with Branding.

Our strategies & designs are intended to put the needs of the brand’s user or customer at the centre.

Precisely, we design solutions for the end user. We do this with an active and streamlined interaction with our clients and market surveys with target audiences.

brand strategy

We root for brands that have a the clarity of purpose. Brand Strategy helps brands define their Why, for Whom and How enabling them to be founded on firm grounds and have a competitive advantage in the world of businesses.

brand identity

We create identity systems for brands to stand out in crowd and be found by their tribe. From the brand’s name, its logo to the assets, visual creatives, we design identities that reflect the brand’s personality and its core values.

space branding

Spaces that tell a brand’s story render a unique brand experience to its users. Through design, we explore the possibilities of taking a brand’s values and personality from digital visual and verbal identities to a spatial experience.

Our happy clients

I am lucky to have met both of them and it was my best decision. Their strong points are they understand their clients and their requirements very nicely and makes out a perfect plan for execution. Their services are very professional and systematic. Both of them look for perfection in inches. I am very much satisfied and will always highly recommend them.

Mitali G Dutta

Founder, FoodSutrabyMitali

Thank you so much for being one of the crucial part of our journey and shaping up my idea visually. The level of dedication specifically for every brand of ours from your end is amazingly commendable. Won't take a second to think about working with you guys in future.

Rahul Hazarika

Founder, One Stop Kitchen

Only highly efficient designers can truly understand the values and visions of any business. After months of research and study into our brand, they have designed its visual identity. We are happy to be associated with The Urban Affair who master the Brand Strategy & Identity Design exercise.

Team Indian Weavers Alliance

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about us

The Urban Affair is design studio that aspires to influence people through design. We strongly believe that good designs can impact people’s perspectives and influence behavior. We try to skillfully intertwine Strategy and Design to work with entrepreneurs, start-ups, businesses, brands and companies and sculpt meaningful brands for them.

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