Rebranding the visual identity for a sustainability centric textile company
We are previleged to be a part of IWA, rendering a new brand identity and brand communication strategies, to it. A venture by Saumar Sharma, IWA, is a step ahead towards a sustainability centric ecosystem.
Subtle, earthy and fresh tones worked out for the brand to justify naturalness and sustainability. Also for a brand that is uber vocal about sustainability, Kraft paper, a 100% natural, biodegradable and recyclable material, is proposed for its clothing Tags, shopping Bags, stamps etc.